Marketing #FAIL

Can you imagine the brainstorming session that ended in a decision to name this product “HOLD UR LOAD”? I guess it’s better than “STRAP ON” or… Well, you get the idea.

The product is a diamond-plate steel thingy that helps secure whatever it is you’re carrying in the back of your truck.

You can read all about it at A word of warning, though–their video starts automatically, so turn your sound down. Otherwise, your co-workers will wonder why you’re surfing the web for ways to hold your load.

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